5 Elements Of Successful Presentation
No matter how well your company is performing, the ability to attract new investors will always depend in some measure, on the ability of the staff to make persuasive presentation.
A presentation is not limited to the times you stand in front of a group of people. It also includes conference call, boardroom meetings, one-on-one and even written presentations.
One of the ways to stand out among your peers and competitors and increase your value to the market is to learn how to prepare and deliver effective presentations. With that, here are five key presentation strategies to keep in mind when you are presenting to investors.
- Know your audience: When communicating with a new audience, identify them. Who are they? What’s their profile? Why should they care about what you have to say? The more you learn about your audience, the more you can connect with them.
- You are the presenter: Don’t give the software all the attention, all those key notes, graphics, animations or clipart is a way to deliver facts and figures. But remember you are the presenter; people are there to listen to you. Your message should be the focus. Not your slides, props or handouts.
- Clarity: Every time you prepare a presentation you should ask yourself one question, does it have a clear message? Be very clear about your key note – and ensure that everything in your presentation is both consistent with, and supportive of, that key message. You should be able to articulate the message in a phrase or a sentence and indeed you might want to use that phrase or sentence in one of your first slides, or one of your last, or even both.
- Remember, less is more: We’ve all sat through a PowerPoint presentation flooded with an endless stream of bullet points, sentences, or even full paragraphs. This is the most common mistake done by the presenter because you overwhelm your audience with information overload which causes almost 0 retention. Don’t be afraid to stay on a slide or create a slide with just one picture and nothing else. Taking risks like these will help sell your presentation to your audience, and keep them from yawning secretly.
- Interaction: An effective PowerPoint offers a captivating narrative; it stimulates an emotional response from the audience, even if the subject is, say, global financial crisis, or derivatives. The trick is to understand how to engage your listeners, keep them focused, and use the right visual imagery to convey your message. So don’t just speak to your audience. Tell a story, ask questions or give them any activity. Make them contribute. Nothing captures audience attention more when you interact with them.
Sonia Dubey | Chief Image Consultant
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